Who it serves
D2C brands, B2B SaaS, fintech and logistics companies between roughly 10 and 300 staff — large enough to have real data, small enough that a bad quarter matters.
We are a small team that ships exactly what it scopes.
TheAifaLabs started in 2019 doing one thing — reading customer feedback at volume for retailers who had more reviews than people to read them. The software and marketing work grew out of client demand. The education arm grew out of a promise to a teacher.
Our mission
Make the signal cheap enough that small teams can act on it.
Enterprise analytics has always been available to companies with a data team and a six-figure budget. Everyone else guesses. We build tools and reports that give a ten-person company the same quality of read on its market that a listed competitor gets from an agency retainer.
The same idea runs the education side. A structured, exam-shaped revision system used to mean an expensive coaching seat. Ours is a file you download once and keep.
Founded 2019
Remote-first
18 people
Clients in 9 countries
Operating principles
Four rules we do not bend
- Fixed scope, fixed price. If we underestimated, that is our cost, not yours. Change requests are quoted separately and in writing.
- Sources or it did not happen. Every number in a report carries a citation and a date. We would rather say "we could not verify this" than fill a slide.
- You own the output. Source code, datasets and content transfer to you on final payment. No hostage hosting.
- No dark patterns. Trials cancel in one click, subscriptions do not auto-upgrade, and refund terms are in plain English.
Structure
Two divisions that do not share a roadmap
Keeping them separate is deliberate. Commercial deadlines should never dictate when a student's chapter update ships, and vice versa.
Division 01
Software & Data
Sentiment tools, market reports, web development, SEO and social media marketing.
How engagements run
Scope call, written proposal, weekly demo on staging, handover with documentation. Retainers are optional and quoted separately from build work.
Stack we default to
Python and PostgreSQL for data, Next.js or Astro for front end, Cloudflare or AWS for hosting. We will use your stack instead if you have one worth keeping.
Division 02
Certifications & Study Material
CBSE X, CBSE XII, PMP and RMP preparation bundles.
Who it serves
Board-exam candidates and their parents, coaching centres licensing material for a batch, and working professionals preparing for PMP or RMP around a full-time job.
How material is built
A subject teacher drafts, a second reviews against the current syllabus, and a student cohort tests it before release. Anything that cannot be traced to the syllabus gets cut.
What we do not claim
We are not affiliated with CBSE or PMI, we do not guarantee scores, and we label sourced past-paper questions as sourced. Independent support, honestly described.
Why choose us
What actually makes the difference
Five differentiators our clients name when we ask them why they renewed.
You talk to the people building it
No account manager relaying questions. The engineer or analyst on your project is in the same call you are.
Everything is written down
Scope, assumptions, risks and acceptance criteria live in one document that both sides sign. Disputes become rare when the brief is unambiguous.
We report against your metric
If the goal was qualified leads, the monthly report leads with qualified leads. Impressions go in the appendix where they belong.
Data handling you can defend
GDPR-aligned processing, EU or India data residency on request, DPAs signed as standard, and no resale of client data to anyone, ever.
Handover is part of the price
Documentation, a walkthrough recording and repository access are delivered with the final invoice — not sold back to you as an extra.
Two revenue lines, one bar
The education business funds the runway that lets the software side turn down work that would not go well. That independence shows up in what we tell you.
Team
The people behind the work
Replace these four slots with real photographs, names and one-line bios before launch. Keep the name / role / bio structure — it is what the layout is built for.
Founder Name
Founder & Principal Analyst
Twelve years in consumer research before starting the lab. Owns the report methodology.
Engineering Lead
Head of Engineering
Runs the AifaSense platform and every custom build. Writes the handover docs personally.
Growth Manager
Head of SEO & Social
Owns organic and paid performance for every retainer client, and the monthly reporting.
Academic Director
Head of Study Material
Former CBSE examiner. Signs off every chapter module before it reaches the store.
Work with us
Bring us a problem, not a spec.
The best projects start with a business question. Tell us what is stuck and we will tell you honestly whether we are the right people to unstick it.